WordPress development
Custom theme and block development, Elementor and Gutenberg builds, WooCommerce stores, custom post types and ACF-powered content models, headless WordPress with Next.js or Astro front-ends, and full migrations.
Web Development Services
The short answer
RankFly Digital builds websites for Coquitlam and Tri-Cities businesses on WordPress, headless and custom stacks. Every build ships Core Web Vitals green, schema-first, WCAG 2.2 AA accessible and fully documented — and the code is yours, with no proprietary lock-in.
Every web development engagement includes technical discovery, architecture, the build, performance engineering to Core Web Vitals green, WCAG 2.2 AA accessibility, schema-first markup, and launch with documented handover.
Most developers ship sites that look great and rank badly. A website is code: it decides how fast the page loads, how cleanly an AI engine can extract your content, and how expensive the thing is to maintain three years from now.
- WordPress development done properly. Custom themes and blocks, ACF content models, WooCommerce, and headless WordPress when it earns its place.
- Green on day one. LCP, INP and CLS measured on real mobile connections before launch, then monitored.
- Documented handover. Full repository, docs, admin training and 30 days of post-launch support.
What does web development mean at RankFly?
Web development is the work of building a website's functionality — the code, architecture, integrations and performance layer underneath the design. At RankFly that work prioritises Core Web Vitals, schema-structured markup, SEO and AEO readiness, accessibility and long-term maintainability over shortcut tooling.
Whether a site runs on WordPress, Next.js, Astro or something custom, the code determines what it can do and what it will cost to own. We write it like it matters, because the bill for the alternative arrives later. Scoping a build? See what a custom website costs in BC in 2026.
What web development services does RankFly offer?
Custom web development
Bespoke builds on modern stacks — Next.js, Astro, SvelteKit and Laravel. Progressive web apps, JAMstack sites and custom-coded marketing sites for the cases where WordPress is the wrong tool.
eCommerce development
WooCommerce customisation, Shopify theme development, Shopify Hydrogen builds, custom checkout flows, subscription and membership systems, and payment integration.
Integrations & APIs
CRM integrations (HubSpot, Salesforce, Pipedrive), email platforms (Klaviyo, Mailchimp, ActiveCampaign), booking and scheduling systems, custom API development and data-sync infrastructure.
Performance engineering
Core Web Vitals remediation, image and asset delivery architecture (CDN, AVIF, responsive images), caching strategy, database optimization and build-pipeline work for teams with an existing slow site.
Schema & structured data
Full schema.org deployment — Organization, LocalBusiness, Service, FAQPage, HowTo, Article, Product, Event, Person — validated, tested and maintained as the vocabulary evolves.
What ships with every RankFly build?
Five engineering standards, on every project, not as upsells.
Core Web Vitals green
Every site hits "Good" on LCP, INP and CLS on mobile and desktop — not as a launch-day screenshot, but as an ongoing monitored metric.
WCAG 2.2 AA accessibility
Semantic HTML, keyboard navigation, colour contrast compliance, focus management and ARIA where it is actually needed. Tested with axe, Lighthouse and real assistive technology.
Schema-first markup
Every page type ships with appropriate structured data. We do not retrofit schema after launch — it is in the build from the first component.
Clean, documented code
Readable code, meaningful commits, documented APIs and a handover package, so your next developer picks up where we left off without a week of reverse engineering.
Security as a posture
HTTPS enforced, security headers set, WordPress hardened where applicable, dependency scanning and secure environment management. Configuration, not a plugin bolted on at the end.
Which technologies do we work with?
| Layer | What we use |
|---|---|
| CMS platforms | WordPress, Sanity, Contentful, Strapi, Webflow |
| Front-end frameworks | Next.js, Astro, SvelteKit, vanilla JavaScript with progressive enhancement |
| eCommerce | WooCommerce, Shopify, Shopify Hydrogen |
| Hosting & infrastructure | Cloudways, Kinsta, WP Engine, Vercel, Netlify, AWS when required |
| Analytics & tracking | Google Analytics 4, Google Tag Manager, Matomo, Plausible |
| Languages | PHP 8+, TypeScript, JavaScript (ES2022+), HTML5, CSS3, SQL |
How does the development process work?
Technical discovery
Requirements gathering, technical audit if rebuilding, stack recommendation, hosting assessment and integration mapping.
Architecture
Technical architecture document, content model design, integration architecture and the sprint plan you will be able to track against.
Build
Staged development with weekly check-ins, incremental QA, accessibility and performance testing, and continuous deployment to staging.
Launch & handover
Full cross-device QA, security review, SEO parity verification, performance validation and coordinated DNS cutover — then documentation, a code walkthrough, admin training and 30 days of support.
Web development FAQs
How much does custom web development cost?
Custom web development in BC typically ranges from about $6,000 for a straightforward WordPress build to $75,000+ for complex custom applications. RankFly provides fixed-price proposals after a paid technical discovery, so the quote reflects real scope rather than a guess.
Should I use WordPress or a custom stack?
WordPress is the right choice for most small and mid-sized Tri-Cities businesses — fast enough when built properly, cost-effective to maintain, and flexible enough for about 90% of use cases. Custom stacks like Next.js or Astro make sense when you have specific performance, integration or scalability requirements WordPress cannot meet economically.
Do you offer headless WordPress?
Yes. We build headless WordPress with Next.js or Astro front-ends when you need WordPress content management with the performance and flexibility of a modern JavaScript front end. It is not our default, but where it fits, it is powerful.
Can you fix a site that's already slow?
Yes. Performance engineering is one of our most-requested services. We audit, identify the bottlenecks — usually images, JavaScript, server response time and badly behaved plugins — and remediate to Core Web Vitals green. Most sites improve substantially within 2 to 4 weeks.
Do you work with existing development teams?
Yes. Many engagements are partnerships: your in-house team handles product, we handle performance, SEO, AEO and schema infrastructure. Pair programming, code review and documentation support are all available.
Who owns the code after launch?
You do — 100% of it. We hand over the full repository, documentation and any licences. No lock-ins, no proprietary black boxes, no "only we can maintain this".
What pairs with development
Web designDesign the thing before we build it SEO servicesTechnical foundations turned into rankings AEO servicesSchema and entity work for AI citation Website maintenanceKeep the build healthy after launch ServiceEcommerce SEO agency for Canadian online stores
See the full services overview or browse what we have shipped.
Need a developer who gets SEO and AEO?
Book a free technical audit. We will show you where your current site falls short on performance, accessibility, schema and crawlability — and what it would take to fix.
Claim your free technical audit