Web Design Services
Web Design for Tri-Cities Businesses
We design websites that rank, get cited by AI, and convert visitors into customers. Pretty is table stakes — our sites do the actual job. From small business websites and eCommerce stores to SaaS platforms, marketing sites, landing pages, and service-based business websites — including medical training brands like the airway trainer — we build every type of site with performance, visibility, and growth in mind.
- Web Design for Coquitlam, Port Coquitlam & Port Moody
- Technical SEO
- Local SEO
What Web Design Means at RankFly
Modern SEO
Web design is the process of planning, structuring, and visually composing a website to serve both user experience and business outcomes. At RankFly, web design integrates conversion strategy, accessibility (WCAG 2.2 AA), Core Web Vitals performance, and AEO-ready content structure — not just aesthetics.
A beautiful website that takes four seconds to load, fails accessibility, and isn’t structured for AI citation is a liability. We treat design as a systems discipline — every colour choice, font size, layout decision, and interaction pattern is made with user conversion, search performance, and maintainability in mind.
Planning a project and wondering what to budget? See our guide on how much a website costs in BC.
Our Principles
Four Principles That Shape Every RankFly Design
Principle 1
Performance Is a Design Decision
Principle 2
Accessibility Is Not Optional
Principle 3
Conversion Before Decoration
Principle 4
Built for Humans, Readable by Machines
Our Web Design Process
Discovery (Week 1)
Kickoff workshop, stakeholder interviews, competitor analysis, content audit, and creative brief sign-off.
Phase 2 — Architecture (Weeks 2–3)
Sitemap, URL structure, wireframes, and interactive prototype review.
Phase 3 — Design (Weeks 4–6)
Visual design system, high-fidelity page designs, design review rounds, and final approval.
Handoff (Week 7)
Figma file transfer, design system documentation, and development handoff — or direct development by our team if you’ve scoped that in.
What’s Included
What RankFly Web Design Includes
Discovery & Strategy
Stakeholder interviews, user journey mapping, competitor analysis for the Tri-Cities market, content inventory, and a written creative brief before a single pixel is designed.
Information Architecture
Sitemap, URL structure, navigation hierarchy, and content model planning — all built with SEO and AEO taxonomies baked in from day one.
Wireframes & Prototypes
Low-fidelity wireframes followed by interactive Figma prototypes. You test real flows before we commit to visual design.
Visual Design System
Brand-aligned colour system, typography scale, component library, iconography, and design tokens — delivered as a reusable Figma system your future designers can work with.
Responsive Design
Mobile-first, tablet, and desktop layouts. Accessibility-audited to WCAG 2.2 AA. Touch target sizing, focus states, and keyboard navigation all tested before handoff.
Conversion Optimization
CTAs, form design, trust signals, and page structure tested against proven conversion principles. Analytics and heatmap setup included for ongoing optimization.
FAQ
Web Design FAQs
Yes, and we specifically specialize in this. Redesigns done wrong can lose 30 to 70% of organic traffic. Our redesign process includes full SEO preservation — 301 redirect mapping, content parity audits, schema migration, and post-launch monitoring — so your rankings transfer cleanly.
Content strategy and copywriting are available as add-ons. Our copywriting is AEO-first — written to be cited by AI engines and rank in traditional search. You can also bring your own content, and we’ll structure it properly.
Every RankFly site is designed mobile-first, responsive across all devices, accessibility-audited, and performance-tested on real mobile connections before launch. Mobile traffic is 60%+ of most Tri-Cities business traffic — anything less is negligent.
A professional small-business website in BC typically costs typically varies depending on scope, complexity, and content volume. RankFly provides a fixed-price proposal after our free discovery call so you know the total investment before signing anything.
Ready to Talk About Your Redesign?
Book a free discovery call. We’ll review your current site (or project brief), identify the biggest opportunities, and give you a ballpark scope and timeline — with no obligation.
