What does web design mean at RankFly?
Web design is the work of planning, structuring and visually composing a website so it serves both the person using it and the business paying for it. At RankFly that includes conversion strategy, accessibility to WCAG 2.2 AA, Core Web Vitals performance and AEO-ready content structure — not aesthetics alone.
A beautiful website that takes four seconds to load, fails accessibility and isn't structured for AI citation is a liability, not an asset. We treat design as a systems discipline: every colour, type size, layout decision and interaction pattern is made with conversion, search performance and maintainability in mind.
Planning a project and wondering what to budget? Read our guide on how much a website costs in British Columbia in 2026.